Taking Back the Aesthetics of Japan



Eisuke Tachikawa runs a Japan-based design firm called Nosigner, and he is starting a project about aesthetics, and also about harmony. “Japan is a beautiful country, don’t you think?” he says. “But it’s not because Japan designs beautiful things. I think it’s because Japan designs harmony amongst those things.” 

By “harmony” Tachikawa was referring to Japan’s mighty ability to combine different values, different mediums, different points of view, and different positions, and unite them on a higher level. However, as he went on to argue in his talk titled “Take back the aesthetics of Japan,” this harmony has been disrupted. Some of Japan’s most beautiful landmarks have been disrupted – ruined, even – by ugly and unnecessary signage.

“Harmony is to be valued” 

TED talk: 



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