Rotis, (Indian flat bread) with printed advertisement for soap on it, ‘Have you washed your hands with Lifebouy today?’. Using a hot iron with the letters extruded on it, the message can be stamped onto rotis and is completely edible.
These imprinted rotis were designed for the Kumbh Mela in India, which is attended by 80 million Hindu pilgrims over 55 days. Choosing the rotis specifically was the best way to reach out to as many people as possible, for it is served alongside most Indian dishes.
Points of interests
Imprinting food in a way to improve hygiene and advertise a product.
Over 100 kitchens were in collaboration, producing these rotis in order to serve over 80 million people.