Design Project 4

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Robinsons Orchard

Designer: designphase dba (design lead, Joris Angevaare)
http://www.designphasedba.com/

Client: Robinsons, for a mall in Singapore

Design concept:

‘define the departmental shopping experience in Singapore through reinterpretation and contemporising traditional ‘archetypal’ design elements and ‘remixing’ them with new edgy lifestyle influences’

For shoppers to be able to ‘read each of the six levels as part of a narrative, like chapters of a fascinating book’

Source: http://www.indesignlive.sg/articles/projects/robinsons-orchard

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