National stadium (Birds Nest Stadium China)
Jacques Herzog and Pierre de Meuron
Design rationale: The Beijing national stadium was designed and built for the 2008 summer Olympics. The unique exterior structural patterns are inspired by Chinese ‘crazed pottery’ and is a prominent reason why it is widely known as “The Birds Nest”. Its unusual forms and curves represent the future and society of China with the underlying principle of hard work.
Project description document: http://www.gehrytechnologies.com/sites/default/files/webform/application-docs/Beijing-Olympic-Stadium.pdf
Client: 2008 Beijing Olympics
Where is it designed for?
What country or market is it targeting?
The birds nest stadium targets multiple markets. During the Olympics, the Games (Olympic community) as well as tourism were strong targets. Post Olympics, target markets consisted of sports markets, sports clubs and events organisation companies.