Designer: Nendo, (http://www.nendo.jp/en/)
Design Concept/Rationale: To distinguish brands from one another whilst also creating a positive flow on the showroom floor.
Target Audience: Designed for Tokyo’s Shibuya shopping district and is specifically directed towards a female audience as it is the women’s clothing floor. As well as this, the audience might be more youthful and wealthy as the stores are based around a middle to high socio-economic status
The Client: Seibu department store, (http://www2.seibu.jp/usrinfo/index.html)