Australia in the Asian Century




The White Paper – Australia in the Asian Century paints a very positive outlook on the role that Australian designers will have throughout Asia in the coming century. Australia is geographically well places to take full advantage of the booming economy and growth rate of Asia. In a few years, Asia will be the largest consumer region in the world, and will also be home to the majority of the world’s middle class. As this population grows, designers will be meet with a whole new set of problems regarding housing, transport and utilities.
Using creativity and design-based thinking to solve complex problems is a distinctive Australian strength that can help to meet the emerging challenges of this century.

Furthermore, as the average wage of these middle class population increases, there will be a huge demand for recreation items, particularly electronics and custom furniture, another exciting opportunity for designers.

One exciting prospect for Australian Designers is ‘HASSELL’, an Australian architecture firm with expertise in architecture, interior design, urban planning and design, and landscape architecture.

Today, HASSELL is China’s largest foreign multidisciplinary design practice and employs more than 250 people in studios in Beijing, Chongqing, Hong Kong, Shanghai and Shenzhen. Elsewhere in Asia, it has studios in Bangkok and Singapore.

HASSELL has maintained its commitment to Asia since the early 1990s—even while other designers switched focus after the downturn of the late 1990s, HASSELL stayed its course. Its commitment to China has been fundamental in gaining the trust of its Chinese customers




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