Design Project 2

“Central China Television (CCTV) Building “

Designer:  Ole Scheeren

Below is a link to the designer’s company website:

http://www.buro-os.com/

Rationale: The new CCTV headquarters strives to represent an alternative to the typical height oriented 2D appearing skyscraper. The exterior form offers a 3D experience and a satisfactory alternative to the vast majority of surrounding buildings. This makes it both aesthetically pleasing to the eye and unique to the viewer.

For further information, refer to the below link:

http://oma.eu/projects/2002/cctv-%E2%80%93-headquarters

 Where is it designed for?  China

What country or market is it targeting?

The Central China Television building targets the television, news and business markets.

Client: China Central Television (CCTV)

Below is a link to the CCTV website: http://oma.eu/projects/2002/cctv-%E2%80%93-headquarters

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