Design, Development, Culture, Cultural legacies in Asia.
In the very first beginning of the article, he made 2 methodological assumptions based on the idea of contemporary modern design applying to a country or civilization. The first one is design as ontological equipment, simular principle as economics. Basically means design exsists all by itself. It happends naturally that people sometimes somehow did it without conscious perception. Human did not invent design while design is an inborn ability. The second one is design identifiable cultural, socioeconomics and aesthetic aspirations and patterns of life style. Which means Cultural, traditional, socioeconomical aspects are immersed and applied on their designs, hence, distinguished from other countries. Despite all the heterogenetics. He then sort of mentioned that when these 2 assumptions applied on Asian design, new problems emerge. Since the mainstream concept of design in Western countries is in vague manner and their direction regarding design is more tend to commerce and industry which causes descendant of the enlightenment ideology, yet, most of the Asian countries still see it as a role model to follow basically because of two central principles. First, they use design as a tool for modernisation and is somehow successful which makes those third world developing countries to believe Western design is the symbolic trend for modernisation. Second, modernism based on rationalism which makes certain kinds of factor like esthetics, culture and religion all embracing turns out to be more persuasive and attractive. Consequently for those developing countries blindly following the mainstream in order to catch up the big group, however, forgot the real meaning of design. They also recognised as the late comers and “The far behind” which, in turn, expressed their frustration at poor quality, stagnation etc. Most developing countries of Asia have began to perceive design in the contemporary First World model as an agent of capturing markets and become comparable but what they don’t know is, the Western style design requires a lot of newly developed technologies where aren’t necessarily capable for them. After all, the real reason behind that cause them unsuccessful is because they used design in the wrong way. In desperation, Some LCDs in Asia are in the dilemma of cultural transformation to modernisation and cultural preservation but being recognised as uncivilised.
Core values of design in a country:
1. Understanding the values of one society and then defining a quality of life within its parameters.
2. Seek local answers for local needs by using local methods and skills.
3. Create new values, addressing priority needs and preserving pural idendities.
All in all, he reckons Asian developing countries can and will achieve First World standard of living only if the right technology mix can be worked out and the necessary amount of time required for tickle-down effect to take place can be achieved.