Culture Based Design – Ghose & Benny Ding Leong Articles


Culture-Based Knowledge Towards New Design Thinking and Practice –

A Dialogue Benny Ding Leong in conversation with Hazel Clark

Benny Ding Leong brings a different approach to design as opposed to simply designing around modern understandings. He goes back to the roots of a product which came from within a culture and then builds his own fresh concepts from that. He makes it obvious throughout these conversations with Hazel Clark that he thinks that the majority of modern designers are too focused on smaller, rather un-inventive and meaningless designs. Throughout his studies in Europe, Leong encountered the return to focus of minimalism and functionality. He praises these experiences as having an impact on his attitude to design, but immediately states that because of these modern design themes, that a lot of culture is lost. In order for these cultural values to be preserved within modern product design, Leong identifies three…

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